80% of Apps Get Deleted in the First Month
Not because the idea is bad, but because it was built wrong.
Mistake 1: No Clear Goal
"We need an app" → an app nobody needs.
The right approach: define the problem and the success metric (DAU, Retention, LTV).
Mistake 2: A Weak Spec
IBM research: fixing a bug during development costs 6× more than fixing it at the design stage.
The right approach: user research → wireframes → spec → development.
Mistake 3: Ignoring UX
80% uninstall if the app is slow, 70% if registration is complicated.
The 80/20 rule: keep the 20% of features that solve the core problem.
Mistake 4: No Integration
48% of IT projects fail due to integration issues.
The app must talk to your CRM, payments, and analytics.
Mistake 5: No Post-Launch Support
Without a bug-fix budget, ratings drop from 4.5 to 2.0 within a year.
Budget: 5–50K₽/month.
We've built 30+ apps. Learn from mistakes without the losses.