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Marketing

Telegram Trends: How Brands Can Hold Attention in 2025

January 22, 20267 min

Telegram Is More Than a Messenger

500+ million users. It's an ecosystem where clients arrive with intent.

Trend 1: Mini Apps as the Primary Tool

Catalogs, booking, surveys, gamification — all inside a Mini App within Telegram.

The user never leaves. Everything stays in the ecosystem.

Trend 2: Visual Identity

You need a system: branded emojis, custom UI, brand voice, specialized services.

Brands that build an ecosystem grow exponentially.

Trend 3: CRM and Payments

Mini Apps are now part of the stack: payments, CRM sync, triggers, analytics.


We've launched 20+ Telegram projects. Let us show you how to reach the top.

Tags
TelegramMarketingBrand StrategyMini Apps

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