UX = Money
Changed the button color from grey to green → conversion +12%. Removed one field → inquiries +35%.
It's a science.
Principle 1: Information Hierarchy
Not everything is equal. The most important thing is visible immediately.
✅ Headline (large) → Subheadline → CTA → Everything else (small)
Principle 2: The Three-Click Rule
Maximum 3 clicks to the target action.
Principle 3: Speed = Conversion
3 seconds → users leave. Every second = −7% conversion.
Principle 4: Contrast and Readability
7:1 contrast ratio. 16px+ font. Line-height 1.6.
Principle 5: Social Proof
Reviews, client count, certifications. People trust other people, not you.
Principle 6: Minimalism and Focus
One prominent button. Choices = lower conversion.
Principle 7: Mobile First
70% come from mobile. Design for 320px first, then desktop.
We've increased conversion on 20+ landing pages by 40%. We apply these everywhere.