Like Home — Telegram Game for Mass Real Estate Agent Recruitment
Design of a gamified Telegram Mini App for the Like Home platform — a viral marketing tool for large-scale real estate agent recruitment.
Challenge
The Client's Challenge
Like Home — a real estate agent platform — hit a growth ceiling: conventional recruitment methods yielded 10–20 new partners per month. Scaling to hundreds and thousands of agents required a fundamentally different tool.
Real estate agents are a specific audience: they value their time, thrive in competitive environments, and want to see personal benefit before making a decision. Convincing this audience through banners and standard funnels is hard. Convincing them through a game where they're already earning virtual commissions and see their ranking — that's a different conversation.
Solution
What We Built
We designed the full UX and visual design in Figma: a Telegram Mini App in game format with its own economy. The player acts as an agent — buys properties, sells them, earns virtual commission, and levels up their commission rate. Referral mechanics drive viral growth: each agent brings the next.
Key Features
- Game economy: internal currency, buying and selling real estate properties
- Commission growth: leveling up agent rates through game achievements
- Asset portfolio: visual catalog of player properties with current values
- Leaderboard: competitive mode and rankings among agents
- Referral mechanics: invite agents with in-game rewards
- Like Home onboarding: organic transition from the game into the main agent platform
Technologies
Tech Stack
Results
What the Client Achieved
Галерея
Project Screenshots
“We needed an unconventional marketing tool — something that would attract agents by the thousands, not dozens. The game idea was ours, but turning it into an engaging product was Frog Studios' job. They understood the mechanics, proposed a logical UX, and created a design worth showing off. Now — on to development.”
Adam
Owner, Like Home
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