VIK — Corporate Website for the Military Mortgage Company
Corporate website for VIK — Military Mortgage Company. A new client acquisition channel via SEO and paid search, with direct integration into the Telegram Mini App.
Challenge
The Client's Challenge
The company had no website — all traffic came through their Telegram channel and word of mouth. Scaling required a new channel: SEO and paid search simply don't work without a proper website.
VIK helps military servicemembers obtain mortgages under the NIS program. After the successful launch of the Telegram Mini App, the client set the next goal: create a full website to capture search and ad traffic and convert it into leads.
Solution
What We Built
We built a corporate website on React + WordPress with a focus on SEO structure and conversion. We implemented an article section for organic traffic, service pages, a lead form, and a direct link to the Telegram Mini App — so users can choose their preferred channel.
Key Features
- Service pages with detailed descriptions of military mortgage programs
- Article section for SEO: nuances, tips, NIS breakdowns
- Quiz for matching conditions and a consultation lead form
- Direct link to the Telegram Mini App from the website
- About page with team and achievements
- SEO optimization: meta tags, URL structure, structured data
Technologies
Tech Stack
Results
What the Client Achieved
Галерея
Project Screenshots
“After the Mini App it was clear we needed a website — we wanted to run SEO and paid search, and that's impossible without a solid site. We went back to Frog Studios: they already knew the product, no need to start from scratch. Fast, straight to the point. Site launched, ads connected — first leads are already coming in.”
Andrey Gerling
Owner, Military Mortgage Company
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