Ostrov — Landing Page for a Spa & Bath Complex
Landing page for the Ostrov spa complex at Konakovo River Club resort. An independent entry point for ad traffic — so the bathhouse could finally grow as its own destination.
Challenge
The Client's Challenge
The Ostrov spa complex only existed as a hotel amenity: guests discovered it after check-in, not as a reason to visit. There was no separate acquisition channel — no destination to run ads to. Yet the complex was self-contained: signature bathing programs, a unique location on the Volga riverbank, experienced bath masters. The potential was clearly untapped.
Ostrov is a premium spa complex with signature bathing programs, located within Konakovo River Club but positioned as an independent unit. The target audience is people actively seeking a bathing experience — not just 'whatever the hotel has.'
Solution
What We Built
We built a self-contained landing page within the main Bitrix site — with its own structure, navigation, and message. The page doesn't require navigating other hotel sections: guests see the atmosphere, programs, prices, and a booking form within a single scroll. Technically part of the main site; marketing-wise — a standalone product.
Key Features
- Atmospheric hero block: location, emotion, first screen as the capture point
- Signature bathing programs with descriptions, duration, and prices
- Block featuring bath masters and their bathing philosophy
- Facility description: steam rooms, pool, relaxation areas
- Booking and inquiry form with direct contact
- Responsive layout for mobile devices
Technologies
Tech Stack
Results
What the Client Achieved
Галерея
Project Screenshots
“A bathhouse is not just hot steam and a birch broom. It's a ritual, a philosophy, a practice of working with body and space. We needed the website to communicate exactly that — not 'come visit us,' but 'discover a different rhythm of life.' Frog Studios understood from the first words. Now people come not because 'there's a sauna somewhere there,' but because 'we want Ostrov specifically.'”
Andrey
Head Bath Master, Ostrov Spa Complex
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