Karmann's — Website Redesign for a Forbes Top-50 Hotel
Complete corporate website redesign for Karmann's — a Forbes Russia Top-50 hotel and the best in the Kaliningrad region. A bespoke design that matches the true level of the property.
Challenge
The Client's Challenge
The hotel website ran on an off-the-shelf Travelline template: standard layout, predictable structure, zero character. A visitor landing on the site couldn't tell this was one of the best hotels in the region. The visual didn't convey the atmosphere — meaning conversion was lost at the very first touchpoint.
Karmann's is a Forbes Russia Top-50 hotel, the best in the Kaliningrad region. The target audience is discerning guests for whom the first impression of the website equals the first impression of the hotel. The existing site was failing at this: the gap between the property's real quality and its digital representation was obvious.
Solution
What We Built
We built a bespoke website from scratch: design that conveys the hotel's atmosphere and prestige, clear section structure, detailed room and restaurant pages, and a special offers block. Stack: React / Next.js / TypeScript on the frontend and Golang on the backend.
Key Features
- Atmospheric full-screen hero with location photography
- Detailed room pages: amenities, photos, booking terms
- Restaurant section with cuisine and atmosphere descriptions
- Special offers page with dynamic content
- Booking system integration
- Responsive layout for all devices
Technologies
Tech Stack
Results
What the Client Achieved
Галерея
Project Screenshots
“The team at Frog Studios built us an excellent website. It was a challenging task, and they handled it brilliantly. We're completely satisfied.”
Natalia Zabelina
General Manager, Karmann's
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